Edelweiss Tokio Life to reach 1 mn people in 50 cities
Joins hands with Mohan Foundation to tour 5,500 km across India in 3 weeks
image for illustrative purpose
Hyderabad: Edelweiss Tokio Life Insurance has kickstarted its organ donation initiative called Zindagi Express in Hyderabad on Thursday. Its team members will tour nearly 5,500 km across the country for the next three weeks to raise on-ground awareness on organ donation and leave behind a simple message to help people make the right choice for their organs - Pass It On.
For fourth consecutive year, the life insurer will join hands with Mohan Foundation, an NGO working to improve India's organ donation landscape since 1997, to augment its awareness efforts. Sumit Rai, MD & CEO of Edelweiss Tokio Life Insurance said, "As a life insurance company, we believe it is our duty to help people secure their dreams and aspirations. We will be reaching a million people across 50 cities."
"Lack of awareness regarding organ donation poses a major challenge to realising that dream of secured life. Since 2019, we have been committed to raising awareness on this subject. Some personal beliefs pose a grave challenge even today, which strengthens our commitment to continue the awareness efforts," he added.
